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TikTok for “Serious” Industries & Brands

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Session time: 1 hour

There’s a place for every brand on TikTok–we truly believe that.

But if you work in a highly regulated, “serious”, or niche industry, it might seem like you don’t belong on the trend-setting platform. That’s an understandable feeling. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. No matter your industry, you can make waves on TikTok.

Check out our panel discussion with brands from unexpected brands and industries that are leveraging creative tactics to make the most out of their TikTok presence.

We’ll discuss:

  • Challenges that “serious” or regulated brands face on TikTok and how brands can overcome these obstacles 
  • Examples of TikToks from the nonprofit, SaaS, and technology sectors that made waves on the platform and what you can learn from them
  • Top tips for how unexpected industries can leverage TikTok to build their brand and community

Your Speakers:


Amanda is the Digital Content Manager at No Kid Hungry, a national campaign run by Share Our Strength, a nonprofit working to solve problems of hunger and poverty in the United States. When she’s not sending GIFs to the rest of the social media team, she can be found listening to her favorite tunes and podcasts, scrolling aimlessly through TikTok, binging Love Island or obsessing over Harry Styles. And on a sunny day, you can almost always find her at the pool or beach.

Haily Moulton

Haily Moulton


Haily is the Growth Marketing Manager at Biteable. Most notable for her short-form video work on TikTok and Reels, Haily proves that B2B marketing doesn’t have to be boring. Her humor-based approach to content has generated over 100 million views on TikTok, and 50 million views on Reels. When she’s not making a meme or scrolling TikTok at work, she’s making a meme and scrolling TikTok for fun. @hailymoulton

Kaelyn Brooks

Kaelyn Brooks


Kaelyn Brooks leads the marketing team at Goally, a Denver-based start-up making apps and tablets that teach kids independence skills. When she’s not trying to break the internet with her guerilla marketing ideas 😉? She’s probably playing pickleball, drinking coffee, or singing Hamilton at the top of her lungs.

Sarah Corley

Sarah Corley

Sprout Social

Sarah Corley is a Marketing Campaign Strategist at Sprout Social. When she isn’t rocking the marketing world you’ll find her A) cooking/baking up a storm, B) with her nose in a book, C) wine tasting, D) playing piano or E) all of the above. Sarah’s claim to fame is setting a Guinness World Record when she worked for Nestle Toll House. @srcorley

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