Google My Business
A Google Business Profile (formerly Google My Business) is a free tool for business owners to create a custom profile that appears in Google Search and Maps results. Google receives millions of searches every day that have local intent, with a business listing, storefronts and service areas can:
- Include photos of their products and services
- Post offers or special announcements that can be found by potential customers
- Share offers, promotions and updates
Through the Google Business Profile Manager businesses can also respond to customer reviews by navigating to the ‘reviews’ tab.
![](https://media.sproutsocial.com/uploads/google-business-profile-5-300x167.png)
Or view performance reports by going to the ‘Insights’ tab.
![](https://media.sproutsocial.com/uploads/google-business-profile-6-300x129.png)
They can also see specific customer actions that have been taken.
![](https://media.sproutsocial.com/uploads/google-business-profile-8-300x132.png)
How to get your business on Google
To get your business on Google you must first create a Business Profile with a Google account. Watch the video below for a step-by-step walkthrough:
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