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Optimizing For Q4: Identifying Holiday Trends & Using Social Data To Guide Your Strategy [Webinar]

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Session time: 1 hour

To stand out during increasingly competitive holiday shopping seasons, companies seem to launch their themed campaigns earlier each year. How does this impact your business? Getting ahead of upcoming trends, using social listening and learning how to interpret relevant social data will help expand your company’s reach, sales and overall customer experience throughout Q4.

We partnered with Daniel Weryha, Social Media Specialist from Tag Canada, and Shavon Banket, Director, Social Media from Shaker Recruitment Marketing, to show you how easy it is to identify industry holiday trends and use that data to inform your end-of-the-year campaigns.

After this webinar, you’ll walk away knowing:
• The top three holiday social trends for 2021
• Tips for identifying relevant social data for your business
• How to incorporate social data and insights into your Q4 social strategy


Daniel Weryha

Daniel Weryha

Tag Canada

Daniel Weryha is a Social Media Specialist at Tag Canada responsible for omnichannel digital strategy and end-to-end social media campaign execution for a wide range of clients. He uses his years of paid media experience to help turn Tag’s marketing production expertise into successful digital campaigns. Outside of work, Dan is a proud dog dad, recreational athlete, and avid sports fan.

Shavon is an integrated marketing professional with an emphasis in social media. She has been turning metrics into insights and creating recommendations that produce results on brand and in budget for over a decade. With experience that spans B2B and B2C, across various industries, Shavon’s love for social media came from her experience working at the Chicago Tribune after graduating with her Master’s in IMC. In her current role at Shaker Recruitment Marketing as the Director, Social Media it’s the social teams’ job to help organizations bring their employer brand to life by uncovering and developing engaging content, and tailoring that content to the right audiences at the right touch points. @shavonbanket

Sydney Brock Nielsen

Sydney Brock Nielsen

Sprout Social

Sydney Brock Nielsen is an Agency Marketing Strategist on the Customer Marketing team at Sprout Social. When she isn’t busy thinking up new ways to help our Agency Partners grow their businesses and broaden their skill sets, you can find her sewing up a storm. @sproutsydney

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